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When designing a program
for our customers, it is important that we understand what the goal of
the program is in advance. Do we want to acquire new customers, maintain
our current customers, attack a new market segment, build consumer awareness
or a brand, or do we have a combination of goals.
Here are a few examples
of the marketing programs we build to successfully achieve our customer's
goals.
Customer
Retention
A very effective use of one-on-one communication is achieved through a
customer retention program. It is the on-going direct contact with
customers to keep them as customers. Examples include referral programs,
frequent buyers programs, enrollment/club memberships and more. Customer
retention programs can also be used to generate an additional profit
center.
Customer
Acquisition
Attaining new customers can be expensive, so your customer acquisition
program needs to produce results. Acquiring new customers is essential
to the success of any business and at Market First, our success is measured
by our ability to generate new business for our customers. Because we
are experts in consumer marketing, we can anticipate and effectively project
traffic, call volume and sales conversion.
Customer
Referral
Our customer referral programs are designed to make our client's customers
advocates of their business. Customer referral programs can be as simple
(a technician asks a consumer for the name of a friend) or as detailed
(different levels of payments/rewards for leads or customers based on
some financial factor) as a customer wants. Because we custom write our
own software, we can integrate a customer referral program into a customer
retention or customer acquisition program.
Customer
Satisfaction Index
Keeping your customers happy is essential to your business success. A
Customer Satisfaction Index (CSI) helps you keep your arms around your
customers and keeps you foremost in their minds when it comes time for
additional products or services. Because it costs five times more to reach
a new customer than it does to keep a current customer, it's an important
part of your business that you can't afford to lose. An effective CSI
program is one that sets attainable goals and allows you to measure your
individual success to those of other corporate locations or industry standards.
Point
of Sale Support
Communication to the field is key to the success of any marketing campaign.
Part of this communication is getting the point of sale, enrollment or
launch information to the individual dealer, franchise or storefront.
We have designed our own customized inventory management system that allows
us to effectively distribute point-of-sale material to a large customer/dealer
base in a timely manner. In fact, we communicate in bulk on a quarterly
basis with at least 10,000 dealers for one customer and we fulfill enrollment
kits within 48 hours as well. The types of material and kits we build
are unique to each customer but can include point-of-sale banners, ballot
boxes, shelf talkers, door-hangers, handouts, customized postcards, flyers,
premiums and more.
Vertical
Marketing
Advertising programs can be designed to reach a specific target market
segment or vertical market. We have successfully developed vertical marketing
campaigns to target specific audiences like real estate agents, families
with children, and more. By using a Market First recommended solo mail
program to vertical markets, a mail order company increased their product
line sales by 315%!
Synopsis
Many companies successfully integrate multiple campaigns into their marketing
plans by using television and Shared Mail for Customer Acquisition, a
Lead Management Program to nurture their best prospects and Solo Mail
to retain those clients once they've become a customer. If you need help designing and developing the program that’s right for you, call us at 1-877-844-6245.
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